Patayala Shalwars

Fascinating World Of Denim Jeans

Denim has been synonymous with jeans for time immemorial. It is not possible to separate one meaning from the other. Somehow, when you say denim, people automatically assume that you are talking about denim jeans, although there are plenty of other types of denim-wear out there. Denim jeans are just the most commonly worn denim garments. As such, they have reached an iconic level.

Denim jeans are particularly important to young people of today. They are a symbol of youth, vibrancy, and utility. As such, denim jeans can be found at just about every retail store and discount mart on the market. Denim jeans have become ingrained in American culture. However, denim jeans did not get their start in America. In fact, nobody really knows just where denim jeans come from. Rumors have them originating in France, while others tout England or Italy as the birthplace of the denim jeans. What we do know is that denim jeans were originally designed for the laborer, who needed trousers that were sturdy and comfortable.

Did you know that the word Denim actually refers to a color and not a type of fabric? The color indigo is mixed with a host of other colors such as blue, gray, white, or black to give you the myriad of colors that you find denim jeans available in today. These are special hues that are found only with the denim jeans; hence, the denim came to mean jeans.

Denim jeans use about half of the total global cotton output production, which by any standard is a huge figure. This would indicate easily how famous, popular and in demand this particular garment is to society. Initially, denim jeans were only used as casual wear; however things are changing and now denim jeans are entering the boardrooms of large corporations in the form of �casual-formals, Casual-formals are specifically designed for those people to whom comfort and elegance mean the same thing.



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Ed Hardy Swim Wear Collection

As announced earlier this season, Christian Audigier will be debuting his Ed Hardy swimsuit collection to follow his uber successful clothing line.

The collection will be launched @ Ultra Supper Club Tuesday, June 10th, to launch the venue's Tuesday Summer Katwalk Series.

After designing his first denim collection inspired by the rock and roll lifestyle of the Rolling Stones, Audigier was picked up by MacKeen Jeans, and began his career designing for diesel, Fiorucci, Bisou Bisou, Levis, NafNaf, and American Outfitters.

In 2004 Audigier created and launched Ed Hardy and was granted exclusive rights to the designs of Don Ed Hardy 'the Godfather of Tattoo'. Ed Hardy is now sold all over the world and is expressed as vintage tattoo wear.

The swimwear collection features the most inspiring designs in swimwear.

With a core based around the tattoos that made Ed Hardy famous; the line also includes Ed Hardy Couture which comprises of limited edition pieces that are hand embellished with Swarovski crystal.

Often referred to as the most recognizable brand in California, with stars like Britney Spears and Christina Milian already strutting the swimwear line, Ed Hardy is sure to become the most unique and recognizable swimwear brand in the marketplace.

Brought to Canada via RichRoy Enterprises, a combination of LA Native, Roy Perlmuter (Bulk 15, Miss Yip, Miami) and Torontonian Richard Marshall (Sony, Canada); the styles will be carried in top hip retailers throughout Canada, with an expansion across the country later this year.




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