 Hollywood actress- singer-designer Jennifer Lopez is halting the production of her clothing line, Sweetface, after six years. She launched the line as a high-end sports and street-wear spin-off of her original JLO clothing collection.Sweetface will stop production of its line once the spring collection hits the stores. Despite the popularity of the clothing line, Jennifer has conformed to stop the work on future designs while the future of the brand is reviewed. Jennifer said that considering the new company strategies, the Sweetface line has been decided to put on hiatus while the brand would be reintroduced in the near future with an entirely new fashion point of view. | |||
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Tuesday, June 30, 2009
JLO to halt Sweetface line after spring
Monday, June 29, 2009
Luxury Market sees boom in China
The growing potential of Chinese luxury market makes it impossible for the global luxury product manufacturers to ignore the 'dragon nation'.
Luxury brands thrive in the soil of China. Their luxury market including jewelry, leather products, fashion apparels, perfumes etc. reached around $8 billion USD during 2007. A statistics states that, China accounts to 18% of the global luxury consumption. Almost 80% of the top global luxury brands have entered into China. Luxury mavens predict that by 2015, luxury consumption in China will constitute 32% of the global market.
In the recent past many international luxury brands were attracted by the market potential of China. Numerous luxury brands like Versace, Rolex, Chanel, Omega, Dior, Prada, and Zegna have dipped their toes in the country. Lots of luxury brands are manufactured in China. Coach, Prada, Furla, and LV are made in China in big numbers. Numerous factories in Guangdong make a range of brands which are sold in the market for a fortune. Cities such as Shanghai and Beijing have attracted the investments of retail giants like Giorgio Armani.
II and III tier cities fuel the luxury market:
China has 100 cities with population exceeding one million. With the increasing number of consumers' disposable income, and their inclination to acquire a social strata, and willingness to express uniqueness in their lifestyle, luxury market is fuelled up even in the II and III tier cities. I tier cities like Shanghai, Guangzhou, and Beijing have advanced retail infrastructures and high per capita GDP. The II and III tier cities are also catching up with the former ones. Middle class population in China is estimated to grow and reach 250 million by 2010. With the growing interest of middle class people towards luxury products, the market is heating up. Social status is now becoming imperative for middle income people as well. Luxury products enable the consumers to project a social class. Consumers from II and III tier cities feel the need to 'close the gap' and build up a I tier image. They go in for buying branded items with a hefty price tag only to display their status to others.
Advent of the Chinese 'chuppies':
The young and profligate Chinese generation in between the age group 20-30 known as 'yuppies' or 'chuppies' in China; meaning one to spends all he earns. They are raising a wave of unprecedented commercialism. The chuppies are young, urban, and middle class consumers who are generally white collared, having 100% disposable income. They will be the most powerful consumer group; not only in China but all across the globe within the next 15 years.
Sunday, June 28, 2009
Korea's Boys Over Flower Fashion Styles
Boys Over Flower, Korea's version of Japanese manga Hana Yori Dango has captured the hearts of many Filipinos. I must say that I am one of the viewers who regularly watched their Filipino-dubbed episode everyday. Aside from enjoying the storyline, I also love the fashion styles of the characters in the said tv series. They are so fashion forward and from what I have heard last Saturday, the wardrobe budget spent for the show reached Php 5 Million. According to a local news, the suits and dresses of the characters are designer's clothes and custom-made for each of them to achieve their perfect preppy look.
Here's some of the still images from Boys Over Flowers:
Photo Source
Here's some of the still images from Boys Over Flowers:
Photo Source
Saturday, June 27, 2009
iDesign allows shoppers design a top from the bottom up
You wouldn't let someone else dress you every morning so why keep wearing clothes designed for the masses when Custom T Couture's new breakthrough fabric technology allows shoppers to create one of a kind fashion statements with the touch of a button. This exciting technique in apparel design combines genuine Swarovski rhinestone crystals with their revolutionary Patent-Pending beading technique along with the thrill of customized expression through the iDesign program. At CustomTCouture.com, even shoppers on a budget can add their own embellishments to the latest designer looks through the power of personalized fashion.
Shoppers can choose from three different levels of customization to suit their t shirt needs. For the true fashionista in all of us, Custom T Couture offers the chance to design a top from the bottom up. For shoppers who love to put their own twist on today's hottest fashions, there's the designer showroom. This allows consumers to select the perfect product before adding their own customized style through an array of embellishments. Lastly, the ready to wear collection gives shoppers access to cutting edge rhinestone and bead-encrusted looks at a fraction of the price.
Read More............
More Fashion News - USA
More Fashion Apparel Garment News - USA
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