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Iconix Brand Group announced that international supermodel, Gisele Bundchen will appear in its London Fog brand's fall marketing campaign. The multi-media marketing campaign will debut in October issues of fashion, lifestyle and entertainment magazines, outdoor billboards and online. Bundchen poses seductively in only a London Fog coat appearing noticeably pregnant. This is the first campaign the supermodel has appeared in since news of her pregnancy broke. The campaign was created by the Iconix in-house marketing team and shot by fashion photographer, Nino Munoz at Smashbox Studios in West Hollywood in mid July. Dari Marder, Chief Marketing Officer, London Fog, commented, "Nobody is sexier or more beautiful than Gisele Bundchen in nothing but a London Fog trench coat, even with her visible baby bump. This London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very fitting image for this timeless brand." Marder added, "Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life." Bundchen wears London Fog outerwear in the campaign. Additional London Fog products featured in the campaign include cold weather accessories, footwear, handbags, luggage, home, eyewear and umbrellas. The collections are available at better department stores such as Macy's and online at londonfog.com.Iconix Brand GroupFibre2fashion News DeskMore Iconix Brand Group Inc News...More Fashion News - USAMore Fashion Company News - USA
Harry Potter actress Bonnie Wright and Model Max Rogers have turned out to show their support for Pure London’s ethical brands. Bonnie Wright, who plays Ginny Weasley in the Harry Potter movies, will be hosting the MADE-BY stand, along with other teen acting sensation Georgia Groom. MADE-BY is a not-for-profit labelling organisation which works with fashion brands to make sustainability common practice. Bonnie is a rising style icon and keen fashion enthusiast who is eager to show her support.
‘I’ve always been very interested in fashion, but it is extremely important to me that the social and environmental issues associated with the production of fashionable clothing are addressed.
MADE-BY carries out really important work in transforming the fashion industry and I am thrilled to support the organisation and help raise awareness of these ongoing issues.’ Commented Bonnie.
Max Rogers, model and ambassador for Pure London’s exhibitor, Environment Justice Foundations (EJF), will be guiding ethical walks at this seasons show. Shot on the cover of GQ Style magazine last year with Tom Ford and staring in the mainline D&G campaign with Mario Testino, Max will be at the show to support the organisation.
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The festival of Raksha Bandhan holds immense significance in India and the custom of celebrating the festival with sacred thread of protection embellished with the love and affection of a sister for her brother. Rakhi strengthens the bond of love between brothers and sisters. To reinforce the bond, SONA SWISS has specially designed and crafted Rakhi made of 24K Gold Leaf Flower.
SONA SWISS 24k gold flower collection which includes 24k gold rose, 24k gold carnation, 24k flower bouquet for a stunning centre piece. Sona Swiss has introduced whole new range of 24k gold flower hair accessories and 24k Brooch.
SONA SWISS products are handcrafted & have been specially created using traditional goldsmith's skill combined with the latest patented 3D Art Technology. All Sona Swiss products are made of pure 24 carat Gold leaf with a purity of 999.9 in thousand.
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Reliability is good for business - 1,000 brands from 26 countries present their 2010 Spring/Summer collections at the 13th CPM – Collection Première Moscow Strong demand for information still present in Russian garment retail Attractive sales markets with potential are more in demand today than ever before. This also applies to the international garment industry. Russia is still among the countries that look forward to a bright future based on the economic forecasts. Russia experts agree:Anyone wishing to benefit from tomorrow's economic upswing should lay the fundamentals for his business today. With their first participation at the 13th CPM – Collection Première Moscow, the German premium label Marc Cain delivers a clear statement to the Russian market: 'Marc Cain is betting on markets with potential," explains Distribution Director Norbert Lock. "While we do already have numerous customers in Russia, it is a good time to expand our customer base. We are swimming against the current. Russia remains an important market and CPM is an ideal platform for presenting our label and reaching out to new customers from across the country." New exhibitor Marc Cain is one of approximately 1,000 labels from 29 countries that are participating in the upcoming CPM from 6 to 9 September 2009 at the Expocentre Fairgrounds in Moscow. Eastern Europe's leading international fashion trade fair offers visitors an extensive and transparent overview of the current trends for the next season in the areas of womenswear, menswear and kids fashion, lingerie, leather and fur garments, bridal and evening fashion, young fashion, casual wear and accessories. In the light of the current market situation in Eastern Europe, a platform such as CPM is more important than ever. The demand for information, especially from the Russian garment retail trade, and the search for practicable ways out of the crisis, are at the forefront of every retailer's consciousness in these weeks. For this reason, CPM organiser Igedo Company, in cooperation with the Russian retailers' association A.P.R.I.M., has intensified the programme of the Russian Fashion Retail Forum. In roughly 20 seminars and workshops, Russian and international industry experts will share information on current topics from the fashion world. Naturally, several of the events also deal with the current economic situation and show possible solution approaches.Read More..........More IGEDO Company News..More Fashion News - RussiaMore Fashion Company News - Russia
In addition to her successful women's clothing, handbag, and accessories label, designer Katy Messersmith introduces girls' T-shirts and tanks to the Katydid Collection brand this summer.
"My women's tops have been such a big hit, that a matching children's collection was a natural step," says the 32-year old Texas native. "Whether a little girl wants to match her mom, or just stand out on the playground, these styles are perfect for fashion-savvy kids."
The designs are a mini version of Katy's wildly-popular women's tattoo-inspired tees and tanks. The tops feature popular motifs - crosses, crowns, fleur-de-lis - embellished with clear and colorful crystals. Some styles also include punky phrases such as "Rock Angel" and "Rebel at Heart" in bold lettering across the front.
Currently, the collection has ten tees and five tanks for little girls' size four to ten. Each cotton tee, is machine washable and made in the USA.
Ever thought that getting wet in the heavy downpours will also be fun? Saggy clothes and wet boots are a part of the monsoon, but right choice of accessories, will help to dodge the puddles and give a trendy look. Any clothing ranging from tops, skirts, and dresses will go with the season, while a knee length costume along with a colored pair of leggings would best sustain the monsoon sprit. Vibrant shades of indigo, red, green and blue are the designers’ choice for monsoon. Along with it, electric shades of bright green, orange, and pink also complement. It is best to avoid fabrics like chiffon, and crepe as getting wet might affect its quality. The right combination of colorful accessories makes the monsoon attire all the more appealing. Aqua colored glass beads, and funky translucent bangles make the match for monsoon clothing. Beautiful bracelets, earrings, and neck pieces made of plastic, rubber, and acrylic make a trendy fad. Click here to read the complete article.
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